The Utopia of the B´s
Wake up, it´s 2021! Are you sure that segmenting your distribution strategy between B2B and B2C is still valid? The same person you are talking to for your distribution knows how to apply your strategy to different levels?
In a world where every OTA is looking at redistributing inventory to gain market share, diversify benefits or simply cannibalize itself, where some TO are now fully digitalized, where Prime memberships will make opaque, more opaque, are you sure you know were your rates are going?
Have a look...